My LEGO Investing Strategy for Sets Retiring in July 2026 (IMPORTANT)
We've never seen a situation like this and here is how I'm addressing it.
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In past years, LEGO retired almost all of their sets each year on December 31st.
Sure, a few retired in July every year but it wasn’t common.
Most of the sets that did retire were not the type you’d want to invest in anyway.
Well, this year that changed.
They are retiring nearly 150 sets on July 31st and several of them are absolutely the type of sets you want to own before they retire.
The difference with a July retiree is that we don’t have a summer Black Friday with heavy discounts to take advantage of.
Buying today means buying at full price or a 20% discount at best.
This means you have to be surgical with your buys to ensure the most amount of profit possible and to avoid buying too early or at a higher price than you should.
With that said here is how I’m approaching this new era of LEGO investing: