If You Like Investing in Pokémon Booster Boxes, You Should Be Buying These Too
Here's a look at some booster boxes I am buying that are NOT Pokémon
Once upon a time I documented a full TCG portfolio inside this newsletter.
Not just Pokémon, but sealed boxes of cards from a multitude of different time periods.
Games like Magic the Gathering, Dragon Ball Z (from 2001), Harry Potter, Weiss Schwarz, Lord of the Rings, Flesh and Blood, and MetaZoo (unfortunately).
Back then hardly anyone read my posts and it was glaringly obvious that the few readers I did have preferred to read about LEGO investing, so I shelved the other posts.
You probably know by now that I re-introduced the Pokémon part of the TCG portfolio last year.
My two most recent Pokémon investments are listed here:
I am open to re-introducing documenting the rest of the TCG portfolio, but I’m still thinking about it.
Until that does or doesn’t happen I am going to sprinkle in posts like this for both free and paid subscribers where I mention a few of the things I’m investing in outside of Pokémon.
Today we are talking about Magic the Gathering Collector Booster Boxes
It is best that I start off by saying that I have a more pessimistic viewpoint on Magic than just about every TCG investor out there.
It has been my longstanding opinion that Hasbro makes so many cards and products that it renders most of Magic uninvestable.
They release a new set almost every month or two to the point where customers feel extremely fatigued by the overwhelming influx of new cards.
Do you think the average Joe can afford to constantly buy enough modern product that often, let alone older retired product?
They can’t.
Hasbro management has shown for a long time now that they have no respect for the history of the game or preserving card value.
This is not an unpopular opinion outside of the investing world.
Many share it.
Investors… not so much. They have a vested interest in believing the current Hasbro strategy is a good one.
Well… that’s where collector boxes come in.
Collector boxes are a premium product that are in limited quantity and never reprinted after the initial print run.
They are only printed to demand on one single occasion. It isn’t like the rest of the boxes that they can reprint for a couple years after release.
Hell, even Pokémon reprints all of their product (well they used to at least) for a couple years after release.
More recently, some of these collector boxes include extra manufactured scarcity in the form of serialized cards (a la sports cards) and as expected, the community has welcomed it with open arms.
Here is how some of them have performed over the last year:
Just over a year ago, these were basically $200. Since then they hit nearly $400 and are now sitting around $330.
$370 last March and nearly $900 almost a year later. Crazy.
This is a more realistic looking chart, going from $200 to $300 in about a year.
There is no guarantee these appreciate over a one year time frame but collector booster boxes now have a five year track record (since they were introduced) of having healthy price appreciation over a long timeframe.
Hasbro may be mostly incompetent but they are doing one thing right in producing an item with enough demand and scarcity to behave this way.
Collector boxes and a few of their “Collector Commander” counterparts are the only Magic investments I make.
I don’t own every box, but I own most.
Here are the few I bought recently:
Marvel’s Spider-Man
I did not buy these boxes on release. They were selling for as high as $900 last August before slowly eroding to around $350 where they are now.
I think the dip is over or close to over so I stepped in and created a healthy position.
If they dip to $300, I’ll buy more.
Avatar: The Last Airbender
Same story here. Started out at nearly $1,000 back in September before getting under $400 in 2026.
I stepped in at a cost basis around $360 and like Spider-Man, I’ll add more should they get down to $300.
Both have IPs that are loved my millions and I have zero doubt these will perform incredibly over the next 5-10 years.
Final Fantasy (Commander)
I like these specifically for a few different reasons.
The actual collector boxes for Final Fantasy are ~$1,000 (likely still a good investment IMO) but those have already appreciated up from $600.
These Commander boxes started with prices extremely high before dropping to an all-time low of just above $500 that we have today.
It is a different situation and means more people will view these as “toxic” investments.
This effect is doubled because hundreds of people paid $700-$1,000 for a set of Commander boxes back in the Summer before prices continued to drop:
It is a fantastic setup for significant price appreciation and the exact investing philosophy I have used with almost all of my TCG investments.
My greatest returns are from buying things that fellow investors thought were “a rip-off” or “not a good investment”
If prices drop more, I’ll buy more but this chart looks to me like it has bottomed.
IMPORTANT: If you decide to invest in any kind of booster box, ensure that you are buying from reputable buyers on platforms like eBay or TCGPlayer with tons of positive feedback and a long selling history on the platform
We are still not back to a world where it feels like no one wants Pokémon cards and you can buy booster boxes for under MSRP.
However, opportunities are still widely available out there if you have the capital to deploy.
Have a question? Leave it below in the comment section.
This post is not financial or investment advice.
I am simply informing you of what I have done with my own capital.
What you choose to do with your capital is at your own discretion.
While I will always vouch for the content I publish and the ideas I teach, there are limits to what I’m legally allowed to encourage without putting myself in harms way.
Rudy would be proud lol
I did some small-scale MtG investing in college and it did pretty well for me. I stopped afterward, once I got a "real job". The world has moved on a lot since then, and my knowledge from then is largely irrelevant now. Would you and how/where would you recommend picking up new releases?