If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

IMPORTANT: A SPREADSHEET VERSION OF THE HIT LIST IS LINKED AT THE BOTTOM OF THIS POST

The list you are about to read is the list of LEGO sets my set picking system likes most for investing that are set retire in DECEMBER 2026.

If you would like to see the July list, you can see it here or in the spreadsheet linked at the bottom of this post.

The following list is created by:

1. Looking at a giant list of sets expected to retire

2. Inputting Amazon sales rank data (i.e. demand) into my custom set picking system and letting it spit out which sets it thinks will perform best

3. Extrapolating “# of sets sold in the past month” for sets that don’t have sales rank data

4. Picking demand thresholds for each theme to adhere to based on prior performance and estimated supply data

Does this system catch ALL of the best sets every year? No.

However, it has outperformed the average for the last three years by a large margin as documented in my monthly market update series.

Here is how I use the list below:

1. Set price alerts on all of the sets my system likes at prices that would match or beat the all-time low historical price using Keepa or other software

2. Buy if price hits or matches the all-time low, depending on how large the discount is (30%+ is usually a buy and if I do buy, I sent an alert to subscribers of this newsletter)

If I set does not hit that all-time low target price, I won’t be buying it.

This means that we likely won’t end up buying every set. We will only buy whatever the market gives us.

Let’s dive in.

Architecture (gone)

Demand threshold: 5

Changes:

• Removed Himeji Castle 21060 (demand)

Unfortunately, demand on this set fell off so it is no longer on the list. I’m still willing to buy if we somehow got a 40%+ discount in Q4 though.

Bluey

Target position size/set: ~1% of portfolio

Demand threshold: 5

No changes here and I expect both of these to stick around all year long.

Botanicals

Read more

I invest in all kinds of sealed trading cards and my largest position consists of a multitude of Pokémon booster boxes.

Whenever I make a Pokémon related investment, I send an alert to all paid subscribers of this newsletter just like this one here:

In the alerts, I tell you what I’m buying. What you do with that information is up to you.

Let’s look at how my Pokémon booster box portfolio has performed over the last month:

Read more

Here are the six LEGO sets I am investing in today:

Read more

If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

Welcome to the TIE LEGO Investment Portfolio Update for July 2026 where I show you which LEGO sets I personally own.

There are a million ways to invest, but my strategy is as follows:

1. Buy heavy quantity of sets from my hit list in Q4 (see the July 2026 list here and the December list here)

2. Hold for 12-24 months (longer if needed)

3. Sell on Amazon and/or eBay

It’s the perfect mix of appreciation and compounding.

Sit back, relax, and enjoy reading about how much money I’ve made with LEGO investing:

Creator

% of Portfolio: 15.1%
Unrealized ROI: 35.3% (up from 28.0%)

Another fantastic month even though sets like the Cozy House are still being stocked by Amazon… a year after retirement.

Can’t complain otherwise.

Ideas

Read more

I’ve placed these orders with a variety of different LGS websites that offer free/cheap shipping and no tax.

Here are the 5 different items I am investing in today:

Read more

This is the first post in a new series that is roughly identical to my Pokémon series where I show you which sealed boxes I own and how much money they’ve made me:

I have been buying sealed Magic the Gathering Collector Booster Boxes for over five years now for investment purposes.

I even have receipts:

These are the first three official collector boxes that Wizards of the Coast brought to market and they are what originally drew my interest.

I also wrote about them in this post from earlier in the year:

Collector boxes and MTG in general have always underperformed vs. sealed Pokémon, well... until 2026 that is.

For one reason or another, MTG has outperformed Pokémon this year.

So much so that my MTG portfolio is only a couple percentage points away from overtaking my Pokémon portfolio.

This is likely because I kept consistently buying over the years, whereas with Pokémon I was stubborn and didn’t buy when boxes released at well above MSRP.

Not only has MTG outperformed, but I’ve noticed some new market dynamics outside of collector boxes and I plan to take advantage of them.

In fact, I’ve already made most of my moves with the intent of profiting from them around Christmas.

In this post I’ll share what my portfolio looks like (that I’ve built over the last 5 years) and what short-term plays I am making now.

Here is what my Magic the Gathering Collector Booster Box portfolio looks like:

Read more

If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

Wouldn’t it be cool if there was a regularly updated list of Amazon prices for every (relevant) LEGO set that has retired over the last two years?

You’re in luck!

That is exactly what this post is.

If you have no idea what LEGO investing is, read this post so you are up to speed.

Today’s post is not the post where I show which LEGO sets I own personally.

That post is here:

The post you’re about to read shows the value of every retired set from 2024 & 2025 and their current selling price on Amazon (the lowest Prime price) in spreadsheet form.

You will also see charts that track:

1. Each theme’s average investment performance since retirement

2. The average performance of the sets my set picking system chose, in each theme

I use this information to make educated investment decisions and adjust my set picking system.

IMPORTANT: There is a link to a spreadsheet version of this data at the bottom of this post

Time to see what has happened over the last month:

Average ROI After Selling Fees: 25.6% (down from 28.0%)

Another small dip during Summer. Pretty standard stuff here from a weaker theme.

Read more

Even if it is a little early on some of these sets.

Here are the three LEGO sets I am investing in today:

Read more

Most of you reading this know that by now.

While most posts here are about LEGO or Pokémon card investing, I like to sprinkle in a few about other ventures.

This is one of those posts and I totally understand if it appears random.

I encourage you to read on though.

There isn’t anyone else on the internet showing you what I show you in this post.

I know this because I’ve tried to find it and it doesn’t exist.

So, what is this post about you ask?

Early last year I launched a supplement business in the golf industry (one of my favorite hobbies) that solves a unique set of problems.

It’s called Diald.

Due to the sensitive financial details included, you must be a paid subscriber to read the entire post below.

I still cannot believe that this silly little idea is profitable. How profitable?

You’ll have to keep reading.

Let’s take a look at what has happened over the last 30 days:

Read more

I prefer to invest in sealed product only because sealed product carries a premium that increases in magnitude as any given product ages.

This is best evidenced by older booster boxes in any TCG being worth far more than the value of cards you can expect to receive inside while opening them.

With newer boxes, you have a higher chance to break even or even profit.

With older boxes, that chance decreases.

This is primarily due to scarcity. Once there are far less sealed boxes in existence, the scarcity of the box outweighs what could possibly be inside.

Today’s post is not the post where I show which sealed Pokémon investments I own personally.

You can read the latest post from that series here:

The post you’re about to read shows the value of the relevant sealed products from the Sword & Shield block to today, with some investment analysis I find valuable.

IMPORTANT: There is a link to a spreadsheet version of this data at the bottom of this post with bonus metrics and stats

Let's take a look at the market:

Sword & Shield

Read more

That means that if a new all-time low price is offered, I need to be buying.

Today we have some new prices worth taking advantage of.

Here are the four LEGO sets I am investing in today:

Read more

If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

IMPORTANT: A SPREADSHEET VERSION OF THE HIT LIST IS LINKED AT THE BOTTOM OF THIS POST

The list you are about to read is the list of LEGO sets my set picking system likes most for investing that are set retire in DECEMBER 2026.

If you would like to see the July list, you can see it here or in the spreadsheet linked at the bottom of this post.

This is the first look at December retirees, so I’m happy to dive in and show you guys what I’m eying in Q4.

The following list is created by:

1. Looking at a giant list of sets expected to retire

2. Inputting Amazon sales rank data (i.e. demand) into my custom set picking system and letting it spit out which sets it thinks will perform best

3. Extrapolating “# of sets sold in the past month” for sets that don’t have sales rank data

4. Picking demand thresholds for each theme to adhere to based on prior performance and estimated supply data

Does this system catch ALL of the best sets every year? No.

However, it has outperformed the average for the last three years by a large margin as documented in my monthly market update series.

Here is how I use the list below:

1. Set price alerts on all of the sets my system likes at prices that would match or beat the all-time low historical price using Keepa or other software

2. Buy if price hits or matches the all-time low, depending on how large the discount is (30%+ is usually a buy and if I do buy, I sent an alert to subscribers of this newsletter)

If I set does not hit that all-time low target price, I won’t be buying it.

This means that we likely won’t end up buying every set. We will only buy whatever the market gives us.

Let’s dive in.

Architecture

Target position size/set: ~1% of portfolio

Demand threshold: 5

Changes:

• Added Himeji Castle 21060 (demand)

One set for Architecture this December and man, it’s a cool one. It is currently out of stock on Amazon so that is something to keep an eye on.

Bluey

Read more

That’s right. I don’t just invest in LEGO.

I invest in all kinds of sealed trading cards and my largest position consists of a multitude of Pokémon booster boxes.

Whenever I make a Pokémon related investment, I send an alert to all paid subscribers of this newsletter.

Like this recent one here:

In the alerts, I tell you what I’m buying. What you do with that information is up to you.

Let’s look at how my Pokémon booster box portfolio has performed over the last month:

Read more

Here are the LEGO set I am adding to the portfolio today:

Read more

The first day I looked, I found only two sets that were 50% OFF.

Two days later, WAY more were marked down so this is what my basket looked like:

Most were 50% OFF and a few were 30% OFF.

Here are the sets I found and here is what you should do:

Read more

If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

Welcome to the TIE LEGO Investment Portfolio Update for June 2026 where I show you which LEGO sets I personally own.

There are a million ways to invest, but my strategy is as follows:

1. Buy heavy quantity of sets from my hit list in Q4 (see the July 2026 list here)

2. Hold for 12-24 months (longer if needed)

3. Sell on Amazon and/or eBay

It’s the perfect mix of appreciation and compounding.

Sit back, relax, and enjoy reading about how much money I’ve made with LEGO investing:

Creator

% of Portfolio: 14.0%
Unrealized ROI: 28.0% (up from 22.2%)

Great month here despite multiple sets here still being stocked by Amazon.

Hopefully they don’t last through Q4 this year.

Ideas

Read more

By becoming a paid newsletter subscriber here, you get free access to my:

• Paid subscriber Discord group ( this used to cost $329)

• LEGO Investing Hit List (I should charge $1,000 for this)

• LEGO Investment Portfolio (Yes, I share it publicly)

• LEGO Buy/Sell alerts (I tell you when I buy or sell a set)

• Pokémon Booster Box Portfolio (Yes, I share it publicly)

• Pokémon Booster Box Buy/Sell alerts (I tell you when I buy or sell a box)

If you want sign up, do so by clicking the button below:

Subscribe now

In the recent LEGO July Hit List post, I mentioned that I had made the final update with a newly updated set picking system.

If you haven’t looked at that hit list, you should. It is the final update for sets retiring at the end of this month:

It is time to explain how the system has changed (again) and why I made this change.

Before we do that, I think it is important to discuss how we got here:

Pre-2022

Prior to documenting my LEGO investing portfolio, I just bought what I thought looked cool when it went on sale prior to retirement.

I didn’t have a system and this newsletter didn’t exist.

2022 - 2024

I dove into any data I could find and found the following:

1. Sets over $100 appreciated quicker than sets below $100

2. Sets below $100 produced higher return on investment in the long run

3. Sets with higher than average demand performed better than those that didn’t

4. Shelf/set life did not correlate to better returns (I had assumed it did)

Demand is doubly important because sets with high demand perform better but they also allow for easier profit taking in retirement.

Liquidity is a hidden metric that is often overlooked by most LEGO investors.

I then created a demand threshold (using Amazon sales rank data) that every LEGO set must hit for me to invest in it.

The result? We outperformed the average three years in a row (all documented in this newsletter).

2025

In early 2025 I realized that despite performing above average, the system had some issues.

It kept missing sets from themes like NINJAGO, DUPLO, and Sonic that were performing better than just about every other set from every other theme.

I didn’t like this.

That is when I realized that every theme should be treated differently.

There is no way the supply of every theme is the same.

LEGO does not make the same number of NINJAGO sets as they make for Star Wars.

They make much less NINJAGO.

For that reason, the demand I’m looking for from NINJAGO can be lower but not TOO low because of liquidity.

I want to be able to sell my investments without waiting months for my sets to sell.

Using data from 2022-2024 I created theme specific thresholds for my 2025 investments.

It is still early, but the 2025 system is currently outperforming the old system by a solid margin.

2026

While the change I made in 2025 was a good one, I still felt like it was missing something.

I spent a countless number of hours looking at every metric I could think of but nothing generated a better return when I tested it historically.

That all changed when I finally decided to look at price.

I don’t know why I hadn’t thought of it earlier, but I’m glad I did.

You see, when I first got into LEGO investing there wasn’t a lot of information out there about it.

The content you could find was made by a couple people on YouTube who no longer make videos.

None of them had a “system”.

The only rule they had was to only buy sets when they were available for 30% OFF or more.

20% OFF wasn’t good enough for them.

It’s an obvious rule, the less you pay, the more you stand to gain.

The problem is that most of the investors I paid attention to would buy tons of terrible sets that had NO demand because they got it at 50% OFF or more.

They were missing the demand and liquidity that my system identified as important for investing with a sizeable chunk of money.

They often missed out on some amazing investments that never hit 30% OFF, while I was cashing in on them.

Well… here is what I found after looking at discounts and all-time low prices for each set over the last several years:

Read more

If you’re going to invest in LEGO, you need to keep track of your investments.

Look no further than Brick Tracker Pro.

This tool allows you to upload your entire LEGO investing portfolio and track your investment performance in real time.

Brick Tracker Pro IS NOT some random sponsor, I have equity in this tool and truly love using it to keep track of my investments.

You can try it for FREE by clicking the button below and if you decide to pay for it, use code “jarrylew” for 20% OFF:

Sign Up for Brick Tracker Pro

(If you’re more of a spreadsheet person, I still recommend the LEGO Investing Portfolio Tracker)

Wouldn’t it be cool if there was a regularly updated list of Amazon prices for every (relevant) LEGO set that has retired over the last two years?

You’re in luck!

That is exactly what this post is.

If you have no idea what LEGO investing is, read this post so you are up to speed.

Today’s post is not the post where I show which LEGO sets I own personally.

That post is here:

The post you’re about to read shows the value of every retired set from 2024 & 2025 and their current selling price on Amazon (the lowest Prime price) in spreadsheet form.

You will also see charts that track:

1. Each theme’s average investment performance since retirement

2. The average performance of the sets my set picking system chose, in each theme

I use this information to make educated investment decisions and adjust my set picking system.

IMPORTANT: There is a link to a spreadsheet version of this data at the bottom of this post

Time to see what has happened over the last month:

Average ROI After Selling Fees: 28.0% (down from 31.5%)

Small dip here, which is pretty standard for the middle of Summer.

You’ll also notice a new “Discount” column that signals the largest discount that each set saw prior to retirement.

There’s a reason for this that we’ll get into in a moment.

Read more

Most of you reading this know that by now.

While most posts here are about LEGO or Pokémon card investing, I like to sprinkle in a few about other ventures.

This is one of those posts and I totally understand if it appears random.

I encourage you to read on though.

There isn’t anyone else on the internet showing you what I show you in this post.

I know this because I’ve tried to find it and it doesn’t exist.

So, what is this post about you ask?

Early last year I launched a supplement business in the golf industry (one of my favorite hobbies) that solves a unique set of problems.

It’s called Diald.

Due to the sensitive financial details included, you must be a paid subscriber to read the entire post below.

I still cannot believe that this silly little idea is profitable. How profitable?

You’ll have to keep reading.

Let’s take a look at what has happened over the last 30 days:

Read more

Most of the sets I bought yesterday are now out of stock (except for one), but I have set my sights on a set that will be on the upcoming December Hit List.

I don’t usually buy sets six months before retirement, but this deal is too good to pass up.

Here is the LEGO set I am adding to the portfolio today:

Read more